Writing for the Web

Writing for the web.Online writing needs to meet the needs of busy people. Online readers are often either seeking a specific bit of information or browsing an area of general interest. They want accessible information that gets to the point quickly. Effective online writing relies on presenting short segments of texts. It must be written in a clear, concise way and with regular visual landmarks

• • •

Best Practice Social Media Marketing

Social media marketing online strategy.There are endless opportunities to boost your organisation, brand or personal profile through social media marketing. Whatever level of effort you decide to put in, there are certain things you should always do. They should be a routine part of social media marketing because they represent best practice. If you don’t do them, you’re not getting the most out of your campaigns and you’re not demonstrating information literacy with social media.

• • •